MILANO – What are the new frontiers of wine? How can one of the industries closest to the environment adapt to change? What do new consumers want? Questions that the Donne del Vino will try to answer at Vinitaly 2023 by offering an unusual tasting on Sunday, April 2 at 11:30 am (Palaexpo, Tulipano Room, floor -1) titled “New trends – Wine to the moon and back”. For accreditation: donne@ledonnedelvino.com.
Cristina Mercuri, wine educator and candidate to become the first Italian female Master of Wine, has been called upon to guide the journey through the new frontiers of consumption. Following the theme of the year “Women, wine: a united world”, attendees will taste seven glasses from different countries of the Old and New World to discover how Donne del Vino are concretely contributing to a more sustainable future. The event will also involve the international network established in 2019 with ten women’s associations in other parts of the world, working together to create a strong alliance capable of increasing opportunities and internationalization.
“We are discussing with Donne del Vino from all over the world,” says the national president of Donne del Vino Daniela Mastroberardino, “to understand the current moment we live in and the future that awaits us. In this perspective, we will confront new wine trends in a tasting, questioning the innovations that can help us seize new opportunities and rediscovering traditional production methods that may themselves be an interesting market identity. A journey to the moon and back, as we wanted to title it with Cristina Mercuri, who will lead this fascinating comparison. Our flagship event at Vinitaly well represents the state of the art of the association, its ability to interpret the complexity of the wine sector, crossed by many forces, and summarize our message of working for a world where difference is wealth.”
“Environmental and social sustainability,” adds Mercuri, “are the new trends that reveal an increasingly conscious and attentive consumer. Tomorrow’s market will move towards producing wines that are more sustainable not only economically but also from an environmental and social point of view. Actions in the vineyard, production approaches in the cellar, as well as innovation in packaging, are spreading and meeting the needs of the next generations.”
