Increased Interest in Native Grape Varieties and Qvevri Wines Contribute to Georgian Wine’s Growing Popularity; Georgian Wineries to Have a Strong Presence at the Upcoming London Wine Fair, May 15-17, at London’s Olympia.
LONDON – The impressive increase in Georgian wine sales and reputation in the UK is the result of over a decade of concerted efforts. Georgian wine exports to the UK saw a tenfold rise between 2016 and 2021, with 2022 figures yet to be released. The focus has been on diversifying markets and reducing dependence on Russia, which has been Georgia’s primary wine customer for about a century. Contrary to the sweet white and off-dry red wines traditionally popular in Russia, the UK market was introduced to the unique amber wines made in qvevri, an ancient winemaking technique.
Amber qvevri wines account for approximately 10% of Georgian wine production, but the UK market’s interest extends beyond these offerings. Importers report that Saperavi, Georgia’s native red grape variety, is the most popular choice in their portfolios. The Georgian stand at the London Wine Fair showcases the diversity of contemporary Georgian wines, from unoaked Saperavi to spicy, oak-aged examples.
Russia’s invasion of Ukraine has further intensified Georgia’s focus on the UK market, as many Georgian wineries have chosen to cease supplying Russia. The UK market is being targeted by various Georgian producers, with a wide array of wines on display, including dry whites, rosés, and reds, as well as qvevri amber and red wines. The participating producers represent the full spectrum of Georgian wine, from large corporations to small, artisanal low-intervention wineries, highlighting the Georgian wine industry’s dedication to expanding its presence in the UK and reducing its reliance on the Russian market.
