SHAPING THE FUTURE OF WINE: WINE2WINE BUSINESS FORUM, NOV 13-14 AT PALAEXPO, VERONAFIERE

VERONA – Established in 2014 in the picturesque city of Verona (Italy), the wine2wine Business Forum has since flourished into an international fulcrum for wine business discussions. Over the years, it has drawn the participation of wine producers and a plethora of wine professionals eager to expand and thrive in the global market.

Recognitions and Accolades In its journey, the forum has not gone unnoticed. In 2019, it was nominated for the Born Digital Wine Awards, a testament to its excellence in fostering quality content in the enological world. This spans from online publications to innovative media, including podcasts.

A Confluence of Passion and Expertise The wine2wine Business Forum is a platform for reflecting on the challenges and prospects of the international wine business. It’s a unique rendezvous where the global wine community networks, integrating their passion for wine with varied expertise to sculpt a flourishing and sustainable wine industry.

Over two days, the forum organizes seminars helmed by esteemed speakers, renowned as the brightest minds in the wine business. They hail from both Italy and abroad, ensuring a diverse and enriching discourse.

Thematic Highlights

  • Wine Tech: Understanding new technologies for the wine industry is daunting. Yet, their potential is immense, making it imperative for businesses to keep pace.
  • Marketing Revolution: Advances in neuroscience, digital data analysis, and other innovations are transforming communication and brand creation strategies in the wine sector. How do we harness these for effective storytelling?
  • Human Element: Amidst discussions about digitalization, it’s paramount to remember the enduring significance of human relations and solid leadership in a successful wine business.
  • Export Market Insights: The forum offers in-depth market dynamics, exploring both established markets like the US and emerging ones.
  • Sustainability: As climate change impacts the wine business, there’s an intensified focus on ecologically sustainable choices.

Moreover, the event provides ample opportunities for informal meetups and networking, vital in an industry shaped by rapid technological advancements, global competition, and recurrent economic challenges.

The Legacy, Present, and Future of wine2wine

  • The Legacy: As 2023 marks the tenth anniversary of the wine2wine Business Forum, it’s a celebration of a decade of resilience and achievements. The crowning glory is the establishment of the Italian Wine Ambassador program, a global network championing Italian wine.
  • The Present: Every edition of the forum is marked by an in-depth analysis of current market trends, illuminated by expert opinions, offering participants a comprehensive understanding of their operational landscape.
  • The Future: As the wine industry faces new challenges, the forum equips participants with actionable insights. From sustainability to engaging Gen Z and exploring e-commerce, the forum empowers its attendees to navigate the future confidently.

Engaging Sessions and Comprehensive Programs

Leveraging the global outreach of the Italian Wine Ambassador Community, the 2023 sessions are centered around providing producers and professionals the knowledge and contacts essential to promoting wine internationally.

The upcoming program, while still under finalization, promises captivating sessions. Highlights include insights on Direct to Consumer Marketing for Italian wine producers and understanding wine ratings from leading international critics.

This year’s special focus pays tribute to the ambassadors of Italian wine abroad. Under the combined aegis of Vinitaly and Veronafiere, the theme “Italian Wine Ambassador: Celebrating the Past, Understanding the Present, and Embracing the Future” encapsulates the essence of the forum.