TRANSFORMING GLOBAL TRENDS: DÜSSELDORF’S PROWEIN 2024 SHOWCASE

DÜSSELDORF – In a highly anticipated event, ProWein is set to welcome more than 50,000 wine and spirits aficionados from across the globe in Düsseldorf from 10 to 12 March 2024. With a staggering 5,700 exhibitors from over 60 countries, this gathering promises to be an unmatched showcase of the world’s most exceptional wines and spirits.

Peter Schmitz, Director of ProWein, proudly stated, “From global market leaders to small, specialized ventures and emerging trailblazers, all will convene in Düsseldorf – the global hub for wines and spirits.” He added, “The sheer scope and diversity at ProWein are unparalleled, making it a must-visit for those wanting to stay ahead in the industry.”

The upcoming ProWein not only celebrates its incredible present but also its rich legacy. From its modest beginning in 1994, featuring 321 exhibitors in a mere 2,300 square metres, the event has flourished exponentially. Fast forward to 2024, and the trade fair spans 71,000 square metres across 13 halls.

Monika Reule, Managing Director of the German Wine Institute (DWI), emphasized ProWein’s impact, remarking, “ProWein has solidified its place as the leading global wine trade fair, transforming Germany into a nexus for international wine experts annually.”

A Glimpse into ProWein’s Innovative Offerings:

  • ProWein Zero: Building on its previous year’s momentum, ProWein 2024 will spotlight the “no-and-low” trend in Hall 1, with a curated tasting zone hosted by Meininger publishers.
  • Trendshow “same but different”: Hall 7 will play host to over 120 global exhibitors, showcasing a diverse collection of Craft Spirits, Craft Beer, and Cider.
  • ProSpirits: Recognizing the growing allure of international spirits, Hall 5 will introduce over 300 international spirits vendors, further solidifying ProWein’s innovative approach to industry trends.
  • Lounge urban gastronomy by #asktoni & ProWein: In Hall 4, the contemporary urban community can indulge in a program crafted exclusively for them, orchestrated by Toni Askitis, a seasoned gastronome and wine sommelier.
  • Packaging & Design: Environmental sustainability remains at the forefront, with packaging innovations ranging from bag-in-box and stainless-steel kegs to eco-friendly aluminium cans and PET bottles.
  • Champagne Lounge: Hall 9 promises to be a hub for champagne connoisseurs, offering an extensive and representative range of the world’s finest champagnes.
  • Organic World: Organic wines continue to gain traction. Hall 4 will dedicate space to about 300 international exhibitors specializing in this domain.

In a world where staying updated on trends is paramount for success, ProWein 2024 stands as a testament to the ever-evolving wine and spirits industry. It’s not just a trade fair; it’s where the world meets to celebrate, learn, and innovate.