The German Trade Show United the Global Wine and Spirits Community Again in Advancement and Sustainability.
DÜSSELDORF – In the world of wines and spirits, ProWein 2024 has once again confirmed its status as the leading global trade fair. Held in Düsseldorf, the event not only triumphed over the challenges of a stagnating market but also infused the industry with a renewed sense of optimism. Over three bustling days, ProWein marked its 30th anniversary by welcoming approximately 47,000 trade visitors from 135 countries and 5,400 exhibitors from 65 countries, showcasing the event’s unparalleled international appeal.
Peter Schmitz, the Director of ProWein, highlighted the event’s unique breadth of offerings, stating, “No other trade fair offers as wide a range as ProWein.” This sentiment was echoed by the industry, with visitors praising the diverse range of products and the high level of commitment to making Düsseldorf the wine capital of the world. Despite a rail strike on the last day, the fair maintained a vibrant atmosphere, further solidifying its position at the heart of the global wine and spirits community.
Monika Reule, General Manager of the German Wine Institute (DWI), noted the positive impact of ProWein on German exhibitors, who greatly benefited from the international attention. The event was praised for its high professionalism and the quality of the new vintage, reinforcing ProWein’s role as the most crucial gathering for the wine trade worldwide.
ProSpirits: A New Milestone
A notable innovation at this year’s fair was the introduction of ProSpirits, a dedicated segment for spirits within Hall 5, highlighting the sector’s potential. This new addition featured 420 exhibitors from 40 countries and covered an impressive 4,800 square meters of exhibition space. The focus on emerging trends in spirits, including brandy, vodka, liqueurs, agave spirits, and AI-RTD cocktails, attracted professionals from across the globe, from startups to industry giants. The inclusion of the ProSpirits Forum, offering masterclasses, exhibitor presentations, and tastings, was a resounding success, demonstrating the segment’s vibrant potential.
Emphasis on Sustainability
Sustainability remained a central theme, reflecting the industry’s long-term commitment to environmentally friendly practices. International associations and initiatives showcased their dedication to sustainable viticulture, with a notable presence from organizations like Bioland, Demeter, Ecovin, and others. The “Organic World” section and the participation of leading NGOs underscored the fair’s role in promoting sustainable practices within the industry.
Looking Ahead: ProWein 2025 and Beyond
ProWein continues to serve as a trend barometer for the wine and spirits industry. With themes like the impact of drought on vineyards, the integration of robotics, innovative grape varieties (PiWi), and alternatives to traditional glass packaging, ProWein 2024 has set the stage for the future. The announcement of ProWein 2025, scheduled for March 16-18 in Düsseldorf, and the premiere of ProWine in Tokyo in April 2024, promise new opportunities for the global community to connect, learn, and grow.
In conclusion, ProWein 2024 has once again demonstrated its indispensable role in the wine and spirits industry, offering a platform for innovation, sustainability, and global collaboration. As we look forward to future events, it’s clear that ProWein remains at the forefront of shaping the industry’s direction, catering to the evolving needs of professionals worldwide.
