Andrea Bocelli Expands His Family’s Winemaking Legacy with New Wines and a Fresh Look
LAJATICO – Celebrating three decades of his storied career, the legendary Italian tenor Andrea Bocelli has relaunched his wine brand, Bocelli1831, marking the occasion with a label redesign and the introduction of three new wines: Prosecco DOC, IGT Toscana Bianco, and IGT Toscana Rosso. Produced in partnership with the esteemed wine company Zonin1821, these additions bring a new chapter to Bocelli’s longstanding family tradition in winemaking.
The relaunch comes during a series of high-profile events held in Bocelli’s hometown of Lajatico and Forte dei Marmi, Tuscany. The events, dubbed Andrea Bocelli 30: The Celebration and Notti Toscane, brought together stars from across the globe, including Ed Sheeran, Johnny Depp, Will Smith, Brian May, Kim Kardashian, and more. With Tuscany’s enchanting Teatro del Silenzio as the backdrop, Bocelli’s wines were shared with an international audience of VIPs, highlighting the rich Italian culture through music, fashion, and cuisine.
A Deep-Rooted Legacy
The Bocelli family’s history in winemaking dates back to 1831, when Bocelli’s ancestor, Gaspero Bocelli, acquired land in Tuscany. Since then, the family has cultivated their estate, producing wines that embody traditional Tuscan varietals such as Sangiovese, Canaiolo, and Malvasia. The estate’s terroir has also proven ideal for Cabernet Sauvignon, with vines planted over the past decade, enhancing their offerings.
This deep-rooted legacy is reflected in Bocelli1831 wines, which the family has carefully crafted to preserve the heritage while embracing innovation. Bocelli’s newest releases include a Prosecco DOC, perfect for celebrations; a vibrant Bianco IGT Toscana, combining Viognier and Vermentino; and a robust Rosso IGT Toscana featuring a blend of Sangiovese, Merlot, Syrah, and Cabernet Sauvignon. Each bottle carries a unique label that includes Braille, a tribute to Bocelli’s life as a visually impaired artist, and a silhouette of the tenor under a spotlight.
A Global Partnership and Local Pride
Bocelli’s collaboration with Zonin1821 ensures the wines reach both national and international markets, expanding the brand’s reach beyond Tuscany. Zonin1821, known for partnerships with other celebrities, like Kylie Minogue, brings its expertise in marketing and distribution to Bocelli1831, making the wines accessible to a global audience.
In addition to the new selections, the Bocelli1831 brand also introduced an elegant redesign of its classic labels for Terre Di Sandro (100% Sangiovese), Alcide (100% Cabernet Sauvignon), and Edi (100% Trebbiano IGT Toscana), incorporating three-dimensional elements and gold accents, giving the bottles a refined look that matches their premium quality.
Through this celebration of Italian culture and tradition, Andrea Bocelli has reaffirmed his passion for the land and legacy of his family, sharing a piece of Tuscany with wine lovers around the world. As he continues his journey in both music and winemaking, Bocelli1831 stands as a testament to his dedication to excellence.
