Optimize Your Trade Fair Experience with Personalized Matches, Appointments, and Seamless Communication
DÜSSELDORF – “Fair Match” is an innovative matchmaking tool offered by ProWein, International Trade Fair for Wines and Spirits. It enables trade visitors and exhibitors to connect with each other selectively and optimizes trade fair visits with personalized contact suggestions, making appointments and providing an intuitive chat functionality. ProWein will take place from March 16 – 18, 2025 at the fairgrounds in Düsseldorf, Germany.
ProWein is the most important meeting point for the international wine and spirits sector. To make networking between trade visitors and exhibitors even easier and more efficient, ProWein is using the digital matchmaking tool Fair Match for the first time. With this innovative application on the ProWein website and in the ProWein App, participants can do a selective search and get into direct contact with each other. Based on trade visitors’ interests and the products offered by the exhibitors, matching contacts are recommended. Fair Match aims to make a visit to the trade fair even more rewarding.
Targeted networking
Fair Match offers numerous functionalities designed to make trade fair participation an optimal experience for all attendees. Contacts can be saved, appointments made direct via the platform and conversations can be held conveniently via a chat function integrated into the ProWein App. In addition, users can search for and filter exhibitors, products, sectors or professional positions in order to find relevant contacts.
“Digitalization is what makes or breaks the success of trade fairs these days. With Fair Match we have created an innovative platform that makes it possible for trade visitors and exhibitors to make contact selectively. This means they will find it easier to meet the right business partners, discover relevant products and make their trade fair visit even more efficient,” explains Peter Schmitz, Director of ProWein.
Focus on user-friendliness
User-friendliness was the focus of the development of Fair Match. Anyone registering on the trade fair website can automatically use the tool. This eliminates the need for double registration and simplifies access. The personal profile allows users to specify their interests, products sought or offered as well as industry affiliation in order to receive the best matches possible for networking.
Visitors have access to Fair Match here https://www.prowein.de/fmv.
After the successful debut at ProWein the plan is to also roll out Fair Match to other trade fairs at Messe Düsseldorf
The whole world of wines and spirits
In 2025, ProWein will once again showcase the entire diversity of international wines and spirits. With the motto “Discover the Taste of Tomorrow”, exhibitors from over 60 nations will present themselves at the trade fair. Legitimation is required to visit ProWein; the trade fair is aimed exclusively at trade visitors from the retail and gastronomy sectors.
