Blending Tradition with Innovation: Marchesi Antinori Invests in Cutting-Edge Vineyard Robotics
REIMS – The prestigious Tuscan brand Marchesi Antinori, the oldest wine family in Italy with 26 generations and over 600 years of history, is now a shareholder in VitiBot, a French company world leader in advanced vineyard machinery. This collaboration marks a significant step forward for the company, emphasizing its commitment to sustainable and innovative viticulture.
Marchesi Antinori has already begun utilizing VitiBot’s electric robots for soil management between vineyard rows. By sharing its centuries-old expertise with VitiBot, Antinori aims to further develop and optimize these groundbreaking technologies, paving the way for cutting-edge vineyard management in Italy. This partnership highlights the company’s dedication to marrying tradition with innovation.
“Ancient family roots play a crucial role in our philosophy, but they have never hindered our innovative spirit,” states Piero Antinori, honorary president of Marchesi Antinori. “We are pleased to embark on this new challenge with VitiBot. We believe that while humans should always have a fundamental role in viticulture, technology can help us enhance the quality of our wines and our environment. This innovative approach will also contribute to the creation of new, highly qualified professional roles for managing these robots.”
Cédric Bache, CEO and founder of VitiBot, shares this enthusiasm: “Welcoming Marchesi Antinori as a shareholder and benefiting from their prestigious reputation is an honor. Their six centuries of heritage spanning over 26 generations and their spirit of innovation perfectly align with our values and our mission to continuously innovate and push the boundaries of winemaking practices. This collaboration strengthens our position as a leader in the sector and immediately opens up new exciting prospects.”
By joining the historical investors of VitiBot, which includes renowned Champagne houses like Roederer, Martell Mumm Perrier-Jouët, Laurent-Perrier, Piper-Heidsieck, and Charles Heidsieck, Marchesi Antinori positions itself alongside the vanguard of vineyard innovation. These established shareholders will continue their commitment as investors and members of the Strategic Committee, ensuring a collaborative effort towards the future of viticulture.
